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Hey, Big Chicken.
Let's make your thing already!
For people who’ve imagined the book cover, checked the domain name, bought the art supplies, outlined the workshop, mentally spent the profits and rehearsed their TED Talk in the shower, Big Chicken is a joyfully unorthodox finishing school for unfinished business and magnificent ideas. Chutz-pah, zing-a-ling, strategy and support to turn your favourite obsession into something the rest of us can actually experience. Pinky promise.
This is the end of your 'someday' era.
For people who’ve imagined the book cover, checked the domain name, bought the art supplies, outlined the workshop, mentally spent the profits and rehearsed their TED Talk in the shower, Big Chicken is a joyfully unorthodox finishing school for unfinished business and magnificent ideas. Chutz-pah, zing-a-ling, strategy and support to turn your favourite obsession into something the rest of us can actually experience. Pinky promise.
Look, I'm not going to let you overthink the patootie off your magnificent idea until it traipses off to the place where good ideas go die. Together, we'll pull on our brave pants, swallow some sass, and turn this thing you've been thinking about into a thing you've actually done.
You'll be the person who did the thing! A bloody triumph!
That book idea? The podcast you've already named? The workshop outline living in a Google Doc called "new thing FINAL final ACTUAL final"? The illustrated bird empire? The tiny business you've mentally launched while stuck in traffic? The thing you cannot stop thinking about despite repeated attempts to become a grownup? (Ugh. Overrated and exhausting.)
Done and done and done.
And if it's not enough to do this for your own sparkle and swagger, believe me when I say: In the age of AI, your weird little obsessions are an economic advantage.
The future belongs to people who trust their fascinations and get carried away.
Because you know what?
A lot of really excellent, interesting people (that's you!) think they lack time, talent or energy to bring something to life when what they actually lack is trust. Trust that their ideas are worth following. Trust that they have what it takes to see a project through. That their creations are worth investing in.
And even worse:
Some people spend their entire lives confusing self-doubt for a stop sign.
In a world full of notifications, obligations, endless admin and approximately eleventy billion people asking for a piece of your attention, staying connected to what delights you is becoming increasingly rare.
Which is a problem because delight is a life force. And self-respect is built on follow through.
We don’t need more people waiting. We need people willing to trust their ideas, follow what thrills them and to run (and run and run). People prepared to stop treating their wildest, most delicious ideas like optional extras and start treating them like the vital, inconvenient, beautiful dynamo that they are.
We need your words. Your art. Your innovation. Your leadership. Your strange obsessions and magnificent ideas.
Throw them at us like crowbars.
Someday is an overcrowded place. Let's get that ravishing thing of yours made.
Trust your wildest ideas and learn the art of making things happen.
A weekly newsletter for the curiosity-driven, project-obsessed and chronically interested.
Ideas worth nicking, people worth knowing about, things I'm reading / making / investigating, useful provocations, excellent rabbit holes and encouragement to take whatever you're wildly interested in this week far more seriously. And bad jokes. I kinda love 'em.
Chicken Scratch
01
Get amongst it
Get the Creative Director Treatment
Who: For people building a business around their own ideas, expertise and personality, who see absolutely no reason why the business bits should be any less creative, interesting or enjoyable than the work itself.
What: Four weeks of one-to-one creative collaboration to help you become the Creative Director of your own business (with a particular affection for creative brains that don't think in straight lines).
How: A bespoke experience where you choose what we focus our creative brains on, from finding your big idea and developing your signature style, look and voice to experimenting with storytelling, content and marketing that makes you as ridiculously enthusiastic to share your work as you are to create it.
02
Big Chicken
Creative Director
A live four-week challenge for people with a book, business, workshop, newsletter, creative project or other excellent idea they’re ready to stop hauling around and bring into the light of the bright, bright day.
You bring the idea. I’ll bring the structure, support, community and strategic kick up the wazoo to help you make proper, tangible progress.
Show Me The Challenge
Big Chicken Challenge
The main event
Lemme tell you...
I’m big on magnificent ideas becoming real things. Leave yours sitting in a Notes app for another five years and I'll stage an intervention.
By learning how to trust your curiosity, follow through on what fascinates you and survive the inevitable wobble in the middle, you’ll build something far more valuable than a book, a business, a body of work or crow-themed stationery empire.
You’ll build evidence.
That your ideas are worth listening to.
That your enthusiasm can be trusted.
That you’re the kinda person that when you have a thing you'd love to do, you're capable of actually doing it.
In a world rapidly filling up with yawn-worthy, could-be-anyone’s, algorithmically-generated beige, I believe delight is a life force, weirdness is a currency, audacity is a human superpower and self-respect is built by following through on things that matter.
The future belongs to people willing to get gloriously carried away.
So get in, Chicken! Let's get that gleaming thing of yours made.
Comin' in hot!
I’m Jane, Your New Creative Co-Conspirator
I’m Jane, Big Chicken-In-Chief,
Here for the books, art, businesses & bonkers side-quests.
